October 26, 2023
Did you know that in 2023, most brands are still missing the mark when it comes to understanding the important role gender plays in customer experiences? RAPP’s answer to this longstanding dilemma was an intensive U.S. study, mapping the path to purchase for individuals across the spectrum of gender in key industries with one goal in mind—to share their findings with marketers and brands alike and better understand how to address these disparities equipped with intel directly from the source.
On October 19th, RAPP hosted Gender Matters live from its headquarters in New York and shared an in-depth exploration of the research with the audience alongside a diverse panel of powerhouse gender and industry experts. Together, they unpacked the major implications and marginal gains in store for brands at the cutting edge of gender inclusivity, while reimagining gender’s impact across disciplines through the lens of superheroines, macrotrends, healthcare, and more. Check out a quick recap of the event below and dive into the findings with our Gender Matter's Whitepaper.