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How brands can adapt to support net zero ambitions

Chris Freeland

June 14, 2023

There are only around 26,300 days until January 1st 2050.

I’m telling you this not as a reminder to start planning your new year’s eve party or to impress you with my maths prowess, but because that’s the deadline for the government to achieve net zero emissions. 

We don’t know what the world will look like in 2030 but right now, with just seven years to go, we’re far from being likely to achieve our net zero goal – a fact emphasised in new research which estimates there’s now a 66% chance we will pass the 1.5 degree Celsius global warming threshold in the next five years.

Sustainability and the net zero challenge is now unquestionably a business imperative, as many pledge ambitious emissions reductions to support targets. And our industry is going to be able to play a vital role in helping to move the dial in what is the defining image of our time. But how?

Continue reading with Little Black Book.

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