December 16, 2021
Instead of putting up a Christmas tree this year, RAPP and Code, its specialist data and technology division, are reforesting a critical ecosystem. As part of their sustainability programme, the duo has created a ‘Raise the Floor’ initiative in partnership with climate action organisation Ecologi. The initiative will see agencies plant their own forest equal to the square footage of their office space in critical ecosystems that facilitate and maintain the functioning of healthy environments around the world.
But this isn’t a one-off. RAPP and Code are pledging to plant the 4,500 trees it takes to fill its office every year for the next ten years – that’s 45,000 trees. They have committed to reforesting their office floor space in Madagascar over the next ten years. At the end, this forest will amount to 4.5 hectares, and an amazing 45,000 mangrove trees.
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