Hispanic representation wanes in Super Bowl ads at critical time

February 09, 2026

“At a moment when the Latine community is particularly vulnerable, spotlighting the world’s top global artist who is fresh off historic Grammy wins and responsible for over $400 million in economic impact for Puerto Rico, isn’t just smart business,” Nicole Simpson said, “it’s a declaration of whose stories deserve center stage and a clear signal that the league sees its future as undeniably global.” 

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