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Green Marketing Gold: How brands can craft impactful content with minimal waste

Jessica Vo

December 12, 2023

The advertising industry's environmental impact has been under scrutiny for many years. And in the wake of COP28, the spotlight has never shone brighter. Businesses are gearing up to meet the rising demand for eco-friendly practices, adapt to changing regulations that hold them accountable, and recognise sustainability as both a moral obligation and a strategic advantage in the business world. And rightly so - because those who don’t will be left behind.

Environmental consciousness is becoming an integral part of consumer decision-making, and brands are facing increased pressure to align their strategies with sustainability goals. Looking ahead to 2024, marketers must recognise the value of catering to environmentally conscious consumers and understand that aligning with environmental values can enhance brand reputation, appeal to a broader audience, and contribute to long-term business success. It’s not just a nice-to-do anymore. It’s a need-to-do. Especially as more governments and international bodies place stricter regulations on carbon emissions and promote sustainable business practices.

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