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Will DE&I initiatives be the first to face cuts when UK agencies feel the pinch?

August 02, 2022

“[But] if DE&I strategies are really aligned with our organizational goals, then our progress should be hardwired into delivering business results. Research backs up that those more diverse organizations are more profitable in every way and therefore probably better placed to weather financial storms.“

Despite knowing the long-term benefits, many agencies will still face pressure from shareholders to find quick cuts. That’s an all-too-familiar scenario for Devin O’Loughlin, global chief diversity, equity and inclusion and communications officer at RAPP.

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