March 17, 2017
Shiona McDougall, SVP, Strategy, RAPP UK, shares her insights on consumer and brand attitudes on sharing personal data.
She states, “The research revealed that consumers are becoming increasingly skeptical about sharing their information, while half of senior marketers don’t know how to offer value in return for consumers’ personal data. Coupled together, the two trends have the potential to lead to a data sharing recession for many businesses.”
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