IN THE PRESS
April 14, 2022
With hybrid workplaces fast becoming the norm, corporations, marketing firms, and advertising agencies are wondering how to adapt and maintain creativity within a new type of professional environment.
Before the pandemic, teams could connect over projects by going out for drinks, playing ping-pong, or brainstorming over takeout. Now, there are times we assign creative teams who barely know one another outside of a Zoom call. As a result, some of the interpersonal connection that bonds creative teams gets lost.
Additionally, agencies are concerned about Zoom calls hindering creativity. Typical brainstorm sessions with tactical objects like doodle pads, Post-Its, and markers have been replaced by digital tools like Miro and Teams. As you can imagine (and probably understand from firsthand experience by now), a bit of the magic can get lost in this process when trying to connect partially in person and with a remote team.
Agencies need to find ways to inspire innovation and individuality in hybrid workplaces. By facilitating choices of venues for connections and team-building, agencies can tap into their teams’ creativity for better cohesion and more enlightened work.
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