June 30, 2017
Courtney De La Peña, SVP, U.S. Consumer & Marketing Intelligence Solutions, RAPP LA, discusses how engaging with your customers requires more than just data.
We’ve all heard the phrase, It’s not about the destination; it’s about the journey. And it’s true; sometimes the trip really does transcend the achievement itself.
For marketing leaders and teams in today’s digital world, making a positive connection with customers on the path to purchase matters more than closing a sale ‹ or, at least, it should. Showing genuine empathy with a customer’s needs, goals, and preferences will increase loyalty and trust, which is more than any flashy product could achieve alone.
Read the full article here.