February 03, 2017
Vignesh Clingam, SVP, Decision Sciences, RAPP Dallas, discusses the advantages marketers have with cloud-based analytics.
Clingam shares the key benefits of using cloud-analytics, including - real-time optimization, real-time personalization, real-time scoring and a competitive leveler. He also shares the three organizing principles to get started and drive value from cloud-based analytic platforms.
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