Advice to LGBTQ+ friendly brands: be prepared

June 06, 2023

If you go looking for news about the US retail chain Target at the moment, exactly as you would if you’d done for Bud Light a month or so ago, you’ll see that it’s all extremely queer.

The summary: as in previous years, Target has built and advertised a Pride product collection. As usual, certain people are unhappy about this.

However, this year, and likely emboldened by the tidal wave of anti-LGBTQ+ legislation that’s swamping the US, they’re not content just to shout about it. Target has reported receiving “threats impacting our team members’ sense of safety and wellbeing while at work”.

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