May 04, 2021
YesAuto Appoints RAPP UK for Creative Brief
YesAuto, the one-stop shop for buying a new or used car online, has awarded a creative brief to RAPP UK to develop its creative platform and execute an integrated campaign for UK and Germany.
The appointment follows a three-way pitch.
RAPP’s first task is to create a TV commercial in UK and German markets for the brand’s creative platform to attract car buyers to dealerships through its online shop and car information hub. This will then be adapted to VOD, digital display and social.
Continue reading with Little Black Book.