Newsmakers

Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.

exposure film
May 22, 2019

RAPP'S GLOBAL CEO, MARCO SCOGNAMIGLIO, ON HOW BRANDS CAN BEST REINVEST IN STORYTELLING

May 22, 2019

He offers three sure-fire ways to make a brand's story resonate, with MediaPost.

May 09, 2019

JUSTIN THOMAS-COPELAND, PRESIDENT, RAPP NY, ON CREATIVITY AND DATA, WITH FORBES

May 09, 2019

He explains why brands can't choose between the two, but must leverage them both, to be most impactful.

June 19, 2018

MOA NETTO, CHIEF CREATIVE OFFICER, INTERVIEWS JOSE PAPA FROM THE CANNES FESTIVAL

June 19, 2018

Learn about what Jose and his team changed for this year - and his plans for Cannes in the future.

June 07, 2018

HAMISH McCOLLESTER, ECD RAPP LA, EXPLAINS THE BEST WAY TO VIEW YOUR CUSTOMER

June 07, 2018

He tells MyCustomer why customers are brands' heroes and how to market to them as such.

April 24, 2018

DAVID DEBETTA, RAPP LA, WEIGHS IN ON FACEBOOK MARKETING

April 24, 2018

He offers insights to eMarketer on the future of the content giant's marketing platform.

April 12, 2018

JEN MUSGREAVE, RAPP UK, WARNS AGAINST DEMOGRAPHIC MARKETING

April 12, 2018

She tells campaign UK why this tactic kills brands.

March 20, 2018

JUSTIN THOMAS-COPELAND, PRESIDENT, RAPP NY, SHARES HOW BRANDS CAN BETTER CONNECT WITH CONSUMERS

March 20, 2018

The digital landscape has changed everything - learn what Justin thinks marketers need to do to leave a mark on consumers.

March 15, 2018

SABRINA CHAMBERLAIN ON CONSUMER LOYALTY WITH MYCUSTOMER

March 15, 2018

What is brand loyalty? Depends whom you ask.

February 20, 2018

WHY AGENCIES CAN TRANSFORM YOUR CX

February 20, 2018

Jen Musgreave, RAPP UK, talks customer experience and brand promise with Hall & Partners.

September 07, 2017

BEING MORE AUTHENTIC IN THE AGE OF MISINFORMATION

September 07, 2017

Hamish McCollester discusses how brands can turn fake news into good publicity with in the age of misinformation.

March 22, 2017

A NEW DAWN, A NEW DAY: BUT ARE THE BANKS FEELING GOOD?

March 22, 2017

RAPP UK's Aimee Bryan explores the impact of economic and governmental changes on brands.

February 24, 2017

FOUR TIPS FOR JUMPING OFF A CLIFF

February 24, 2017

Marsha Tunkel, Strategic Planner, RAPP UK, discusses how to remove aspects of risk and paraglide into commercial success.

February 01, 2017

NOBODY LIKES A CONTROL FREAK

February 01, 2017

RAPP UK's Shiona McDougall discusses the nature of control in consumer-brand relationships.

June 16, 2016

CONSUMERS; TELL BRANDS WHERE THEY’RE GOING WRONG

June 16, 2016

RAPP UK's Aimee Bryan shares her POV on the power of the consumer and importance of communicating with brands.

February 10, 2016

SNAPCHAT & THE SUPER BOWL: A NEW ERA?

February 10, 2016

Joe Hopper, a Senior Social Strategist with RAPP UK, shares his point of view on the impact Snapchat is bound to have on the way brands and advertisers approach Super Bowl advertising, moving into the future.