‘Dream win’ for RAPP as agency feasts on KFC account

KFC has handed its CRM and customer loyalty account for the UK and Ireland to RAPP, succeeding Iris, which has handled the business for the past four years but declined to repitch.

The appointment follows a three-way contest with Havas and MRM in a process that kicked off in February and was handled by AAR.

Rapp will take on all activity for KFC’s delivery and click-and-collect business, as well as the brand’s loyalty scheme, The Colonel’s Club.

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