How one marketing agency is raising the volume on DE&I

RAPP’s DEI efforts extend to how it hires, nurtures talent and services clients. Global Chief Diversity, Equity & Inclusion & Communications Officer Devin O’Loughlin and her team at RAPP have produced a white paper outlining the initiatives that the agency is embracing to achieve real change. Here is how…

They say that actions speak louder than words. In that case, the volume at marketing agency RAPP is up high, following the company’s commitment to ‘A Mission of Fierce Individuality’ that prioritises DE&I through its people and work.

The white paper, produced by RAPP, states: “The harsh truth is that the advertising industry is woefully behind in diversity, equity and inclusion, and almost every agency has been complicit. The problem is twofold: There isn’t enough diversity within the industry itself, and the content coming from agencies and brands hasn’t done a good job of portraying the lived experiences of people of colour, the disabled, members of the LGBTQIA+ community, and other marginalised groups.”

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