Deeper Solutions & New Go-to-Market Approaches

Interview with Ashley Evens, Vice President, Solutions Strategy, RAPP

Tell us about yourself and what you do.

I’m in a newly created role at RAPP where I specialize in Solutions Strategy for our clients. It requires deep, cross-functional expertise in designing end-to-end solutions that drive core-capability expansion and business results.

Pharma and Healthcare have been slower to embrace digital marketing compared with other industries. Has there been a shift since the pandemic started? 

I think there has. It highlighted the importance of having closer, more connected relationships with consumers. Clients want to own those relationships. They want to be agile. They don’t want to lose context and relevance when uncertainty strikes.  

How are Pharma/Healthcare brands adapting to the ever-changing digital space?

They’re looking for deeper solutions – new go-to-market approaches, platform technologies that enable scale, speed to market, and operational efficiencies. They’re looking for ways to capture and leverage more 1st party data and they’re looking for solutions to a cookie-less future.

Read the full interview with AdForum.