Why we don't see enough Pride marketing in Asia

July 25, 2024

During Pride Month, I witnessed rainbow flags unfurling with pride and vibrant parades marching through the city streets of Bangkok and Seoul. It was undeniable that the spirit of celebration and vibrancy had spread throughout Asia. Despite this growing acceptance of the LGBTQIA+ community, Asia's marketing campaigns seem to lag in mirroring this progress. As an openly lesbian person in APAC who also happens to be Eurasian and a data-driven executive creative director (ECD), I'm acutely aware of three critical barriers to greater visibility for the LGBTQIA+ community in our marketing and advertising efforts.

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