Why nostalgia marketing is a double-edged sword

February 14, 2024

That’s one of the big problems with nostalgia. It can hit home with one group of people (or, in this case, shock or offend a group of people), but leave others confused or shocked. Nostalgia can be a great way for marketers to get a message across, but, as RAPP Executive Creative Director Nic Climer told me, it’s important to approach nostalgia carefully to make sure the message will actually hit home today. 

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