IN THE PRESS
November 11, 2022
There’s no shortage of directional constructs that might help position agencies for success. Each one offers a roadmap of sorts for how to best shape, challenge, inspire, and support team members to reach their fullest potential and achieve the balance necessary to produce great work. A creative philosophy in particular is, competitively speaking, one of the most important focuses for an agency. It’s not only an outlook but offers a set of flexible tenets that people might use to guide how they ultimately approach often subjective goals.
Also, a creative philosophy doesn’t simply help guide work. It puts a stake in the ground and can define what an agency stands for with clients, prospects, and even employees. One shop, for example, may become the go-to agency for irresistibly shareable content, while another will garner most (if not all) of their business for producing Super Bowl-worthy spots. Then, there will be those that use their creative chops to drive maximum engagement and help build measurably stronger customer relationships. It’s all about locking into a realistic niche.
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