IN THE PRESS
July 29, 2024
Franco Luca, country manager of Rapp Argentina and Latam lead of Team X, together with Gabriel Croce, group account director of Team X Latam, spoke with Adlatina about their work at the agency that is dedicated exclusively to Mercedes Benz communications; the challenges that the brand proposes and the state of the Latin American market.
How do complex Latin American socioeconomic contexts affect the automotive communication market?
Franco Luca: The diverse socioeconomic contexts in Latin America require flexible and data-driven communication strategies. At each stage of the funnel, messages are personalized and channels are optimized for each market, using precise segmentation, trend analysis and content customization. Always maintaining the essence of luxury and exclusivity through global narratives adapted locally.
Continue reading with Ad Latina.
