May 10, 2021
"Created by RAPP UK, the TV ad features the Laithwaite’s ‘wine cellar walk’ but this time at a classic British garden BBQ.
It pokes fun at the stuffiness of wine culture and the assumption that to be into wine you need a sprawling chateau with a packed wine cellar.
The Characters, who are deliberately younger and more relatable to Laithwaite’s post lockdown customers, pretend to disappear down an imaginary staircase, returning with a bottle of wine to a mixed response from their audience."
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