IN THE PRESS
May 13, 2024
Lindsay King, Associate Creative Director at RAPP, speaks to us about how the agency supports working parents and what policies are in place to help working parents thrive.
Tell us a bit about your role. How does your experience as a parent inform your work?
Mostly it makes coffee even more of a necessity. Really though, as an Associate Creative Director, being a parent adds a layer of understanding from an audience perspective. I’m a member of a club I wasn’t just a few years ago, with a more intimate comprehension of the challenges and joys of pregnancy and parenthood. It also clarifies my priorities. I have no choice but to work smarter rather than harder, because my kid goes to bed on the early side, and it’s important to me to spend time with her.
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