August 20, 2021
Once upon a time, August meant sipping cool drinks on a hot beach. Nowadays, it’s essentially the unofficial start of fall for companies that are bringing back their pumpkin spice products earlier each year.
While the majority of consumers think August is too early for brands to sell pumpkin spice items, the share who are ready to embrace the fall flavor during the dog days of summer has grown since last year, with younger generations especially open to early sales, according to new Morning Consult trend data.
Check out Nic Climer and other ad execs POV with Morning Consult.