December 21, 2017
"The data at our disposal enables us to transform increasingly pervasive tools into highly persuasive consumer experiences. The more these data-driven experiences serve the individual, the better they will serve the brand.
By 2025, there’ll be 180 trillion gigabytes of data, and data monetization will become a major source of revenue. That monetization will also separate brands that focus on maximizing short-term profits from those that actively seek more profitable long-term consumer relationships. Because, as brands shift from being overwhelmed by data to leveraging it with precision, they’ll be able to translate digital footprints into experiences that change consumer behavior in ways that previous generations of marketers could only dream of. Data will forever alter the dynamic between people and brands."
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