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A taste of what’s to come?

August 08, 2023

While the scrutiny of data privacy practices has increased in recent years, only a handful of states have passed privacy laws of their own. While some Congressional lawmakers have introduced legislation aiming to boost the regulation of health data, most bills remain in limbo.

“In the absence of a federal privacy law, the FTC is using all the rules in its box to enforce general things like the fairness principle and the transparency principle,” said Rapp VP and data privacy officer Laura Aldridge. “They want to make sure that consumers are aware their data is being used for marketing purposes.”

The FTC’s recent enforcement push may also prompt a longer-term shift in the healthcare industry and its handling of consumer health data.

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