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How to find inspiration when creativity drains away

Jack Schuleman

June 09, 2022

Due to the nature of the work, the marketing industry, by and large, has been slow to widely embrace flexible working arrangements. But all of that changed in March 2020, when 74% of marketing professionals found themselves working from home—and with mixed results. Nearly one-third reported difficulties with collaboration and taking part in creative work.

While many marketers are returning to the workplace, an increasing number will be staying put and using the physical office space as more of a hub for occasional work sessions. This shift will require those in the industry (including myself) to reconstruct how they construct. You may no longer have the luxury of walking the aisles to chat up a co-worker and use the discussion to inspire ideas. Now, and most likely moving forward, the typical interaction will be a short, scheduled call with a teammate.

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