April 27, 2020
"No one was prepared for this crisis. We couldn’t possibly have seen it coming, and at Rapp, just like everywhere else, we have had no choice but to adapt and re-evaluate our responses to the evolving challenges on a daily basis.
Trying to maintain our BAU, client service and creative output is clearly crucial, but any leader will tell you that right now our people and their wellbeing remain our number one priority. Maintaining our people’s energy levels, innovative thinking, efficiency and of course their wellbeing is the lifeblood of any agency.
We’ve all had to get used to the volatility, and in my role as chief executive officer I’ve had to get comfortable with not knowing all the answers but what I have learned over the last six weeks is that the culture within the business has been critical to keeping it ticking."