IN THE PRESS
December 01, 2021
"Consumers are much more savvy when it comes to feeling out what is authentic versus what is inauthentic and feels more like tokenism. So when you act, they also want to see that diversity, not just in your ad, but in your office," Easwar said.
To ensure inclusive campaigns from diverse companies resonate with consumers this holiday season, brands must take real action to connect with the folks they're trying to reach.
"If you're going to talk to these communities and invite them in the door to spend money with your brand, then there has to be a regenerative effort of you actually showing up in that community during the holiday season."
Read the full article with Marketing Dive.
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