June 30, 2022
I’m not a huge fan of rosé but I was looking forward to the brilliant cocktail of feelings that the Cannes Lions Festival of Creativity offers. The perfect mix of inspiration, I wish I’d done that and a dash of jealousy. But at times this year it was easier to find the rosé.
As I explored the events, I noted that corporate responsibility, social responsibility, sustainability, the environment and DE&I were all key themes. There were some great talks but the work claiming to save democracy or even the world felt like it came from a different place.
Maybe I’m being overly cynical, but much of the work felt detached from the what’s going on outside of the Palais and Croisette. You probably read that Greenpeace stormed the WPP beach in protest against agencies that work with fossil fuel clients. I can’t say I’m surprised.
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