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Data-hungry marketing ignores the magic of human experience

Paul Blockey

October 08, 2023

Australian businesses continue to invest billions in marketing technologies and data capture efforts. But most are now drowning in data, and failing to make the most of those investments.

Precision marketing should be exactly that: precise. Focused on the individual. An antidote to one-size-fits-all approaches. The richer and more meaningful our data, the more we should be treating consumers as unique people – complex, emotional, illogical people – and align brand hopes with individuals’ dreams. We should defend and deepen the magic of human experience.

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