March 05, 2021
"Several agencies are recognizing International Women’s Day (IWD) on March 8 with special initiatives and projects.
Design studio This Thing of Ours is teaming with 90 female illustrators for an animated film based on IWD’s theme this year, #ChooseToChallenge.
To kickstart the project, the studio put out a call for female illustrators on Instagram, receiving more than 600 responses from across the globe. Each frame incorporates the animator’s personal style as well as their vision on this year’s theme advocating against gender bias. This includes addressing the disappearance of 5,500 Peruvian women in 2020 to paying a tribute to “women with a whole spectrum of battles that they tackle every single day.”
The animation will be shared via This Thing of Ours and sister agency’s Waste social channels, as well as through each collaborating creator’s platforms.
RAPP is putting together a series of new “ReLearns” spots that touch upon issues that women-identifying talent face in the office, including mansplaining, preparing for maternity leave, and returning to work thereafter. The first video discusses misogyny and how to advance in male-driven culture.
To extend the conversation, RAPP leaders have scheduled two sessions with a coach who works with Mark Strong Consulting to further talk about setting boundaries as well as self-care and gaining insights from female trailblazers.
Each RAPP office will also support local, women-owned businesses by reimbursing team members for their purchases."
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