October 12, 2022
When it comes to brand inclusivity, the stakes have never been higher. Which is why we embarked on this significant pro-active piece of research.
This revealed the Brand Inclusion Gap - the difference between the advancements in DE&I that brands are making, and consumer expectations. Because nearly 80% of consumers think it's important that brands are diverse and inclusive with their comms.
In fact, the research found that when brands get Diversity, Equity & Inclusion (DE&I) wrong, they risk a decline in sales of over 25%.
This whitepaper sets out what really matters to consumers, where brands are getting it wrong, the consequences at stake as well as the all-important opportunities when they get it right.