TRISTAN FITZGERALD, RAPP NY, ON THE BENEFITS OF DYNAMIC CONTENT OPTIMIZATION, WITH CHIEFMARKETER

"When it comes to spending green, nothing is black and white. Recent Gallup research finds that some 70 percent of a purchasing decision is based on emotions. Finding true empathy for a customer’s journey, then, is crucial to success for businesses. Companies that learn how to tap into emotions effectively can expect 85 percent better sales growth and at least 25 percent higher gross margins than their competition, according to Gallup’s analytics.

So how does a company achieve this?

Dynamic content optimization, or DCO, is essentially the process of delivering the right message at the right time in order to maximize the likelihood of a consumer purchase. It’s a process that’s powered by artificial intelligence and machine learning, but its success depends as much on humans as it does on algorithms."

Read more with ChiefMarketer.