NAYANI VIVE, DIRECTOR, BUSINESS DEVELOPMENT, NY, DISCUSSES FEMTECH WITH READWRITE

"Femtech — apps, devices, services, and other products that focus on women’s health and wellness — is becoming a key player in tech discussions. Femtech ideas have received more than $1 billion in funding between 2015 and 2018, and the industry is poised to become a $50 billion market as soon as 2025, according to a 2018 report by Frost & Sullivan.

Investment in Femtech is certainly growing, but it’s at a shockingly slow pace, considering its potential. The U.S. Food and Drug Administration has cleared more and more femtech applications and products over the past few years, so companies are definitely aware of the buying power of women. However, companies and funders need to recognize the growing power and potential of this new growing category, too."

Read more with readwrite.