MARK WEIDNER, RAPP NY, SHARES HIS THOUGHTS ON AUTOMATION TECHNOLOGY WITH MARKETO

"As automation technology continues to evolve, the capabilities — and expectations — of marketers evolve alongside it.

Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and delivering them when customers are most receptive to their content. Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale."

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