RAPP'S GLOBAL CEO, MARCO SCOGNAMIGLIO, ON HOW BRANDS CAN BEST REINVEST IN STORYTELLING

"The Power of a Perfect Story

Once upon a time, brands — and the marketers who worked on their behalf — told stories. Though it’s true that the industry is better informed than ever thanks to advances in technology and marketing sciences, I can’t help but wonder where compelling storytelling in advertising has gone..."

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