MARCO SCOGNAMIGLIO IS FEATURED IN INC.

"A business without customers is like a boat on dry land. It doesn't matter how nice the boat is or how much experience the crew has -- without water, the boat serves no purpose.

Customers are essential to every company's success. Despite this, some organizations that claim to be customer-centric take their customers for granted. They see people more like revenue streams than human beings. Eventually, that attitude seeps into management decisions and customer service interactions, driving away the customers that once kept the business afloat."

Marco suggests taking a controversial stance -read more with Inc.