IN THE PRESS
July 20, 2018
"Marketing is an industry overflowing with supremely talented, creative people. Agencies around the globe buzz every day with energy and ideas that bend the framework of what’s possible. Creative-minded people are hopeful and determined. The sharp edge of creativity is two-sided, however: Creative-minded people are also sensitive and self-destructive. Career burnout is rampant. Even suicide rates among those who work in creative fields like advertising and marketing are markedly higher than their non-creative peers.
That’s a sobering fact, one that demands our attention. How can we address the health and well-being of all our coworkers before the dominos start falling? How can we stop the creative fire from burning out of control? A good first step is finding actionable solutions to the widespread burnout that occurs in our industry."
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