RAPP UK APPOINTS ANDY ROWE TO LEAD MARKETING SCIENCES

RAPP UK has appointed Andy Rowe as its new head of marketing sciences.

Andy will be tasked with developing and leading the data science and analytics teams. He will also be responsible for nurturing clients in the art of data decisioning, to drive business transformation.

Shiona McDougall, SVP of Strategy at RAPP UK, remarked: "Andy is a hands-on practitioner with a wealth of experience and substantial gravitas. He will take leadership of the current data science and analytical teams, building the (their) capabilities to encompass greater digital measurement skills alongside the current strong foundational elements of data science & analytics. We’re thrilled to have him on board and look forward to bringing his skills to more RAPP clients.”

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