ALLY WARING, RAPP UK, ON THE NEXT FRONTIER FOR SUPERMARKETS WITH THE DRUM

In 2018, we want brands to be obsessed with us. As such, nowadays, it often seems like some brands know what we want before we do – we’ve actually come to expect it.

Take, for example, the remarkable changes we’ve seen in grocery shopping. We’ve seen the decline of big supermarkets, a surge of convenient ‘express’ stores, and quick, healthy services such as Hello Fresh are becoming more popular with consumers valuing quality and convenience over price.

But how do they achieve future-ready solutions tailored to the needs of the modern-day consumer?

Read more with The Drum.