Mexico City is the Latin American capital of maximalism: In colors, music, flavors, traditions, viewpoints, history and culture. Nothing here is uniform, simple, understated or timid. Within this explosion of everything Mexican, everyday millions of individuals express their uniqueness in how they think, consume, behave and live their lives. And this is the background against which our local office has operated for more than 20 years; providing local and regional brands with best-in-class, customer-centric strategies as well as flawless tactical implementations in the fields of data-driven communications, loyalty and relationship marketing. We also develop marketing technology platforms and analytical tools and provide performance marketing services.
Leibnitz 11-603, Colonia Anzures, Del. Miguel Hidalgo,
Mexico City, México CP 11590
Carlos Porras, Managing Director+52 55 5254 5880
As Managing Director, Carlos has led some of the most successful and awarded implementations in Mexico, Central America and the Caribbean for leading brands in banking, entertainment, consumer electronics, retail, commercial aviation, fitness, fundraising, telecommunications and hospitality, among others. His areas of expertise include customer experience, digital, direct and loyalty marketing, and CRM strategy.
Why I'm At RAPP
When I joined RAPP, the brand represented the future of marketing: A smart, customized, data driven, customer centric and fully measurable approach to foster customer relationships and drive value. 20 years later, we are not only at the forefront of modern marketing but now stand for the bright future of our discipline.
Paul is Vice President of Grupo Garnier, an Omnicom partner in several countries in Central America, Peru, Ecuador for companies including BBDO, TBWA, Porter Novelli, OMD and RAPP Mexico. He studied Business Administration at UCR Costa Rica and Advertising at Michigan State University and has worked in advertising and Marketing since 1995. In 2000, he became President of RAPP Mexico. In addition to his agency work, Paul is president of Centro Cultural Costarricense Norteamericano.
Why I'm At RAPP
RAPP allows us to work in a company that integrates technology and data analytics with communication to be able to deliver superior results to our clients.