For over a decade, I have helped global brands craft unique compelling stories for the Chinese market. I have led branding, social, research, and strategy projects across a diverse range of industries from automotive to fashion to non-profit. A student of China for two decades, I am inspired by China’s swift transformation and innovation of extraordinary tools for data, insight and communication.

China’s unique ecosystems and digital behaviors make this an incredibly exciting market to apply and evolve RAPP’s powerful social CRM and digital transformation toolset. I believe in the power of technology to positively transform our relationships with our brands, our institutions, our cultures and ourselves.