Argentina is brimming with people who love creating innovative ideas that can impact human life and the world – as well as people who are hungry to hear about these projects. Samsung wanted to be part of this conversation; to encourage innovation and promote valuable ideas and projects.
We developed an end-to-end strategy for Samsung Innova – a competitive event that showcases, celebrates and awards the best projects in Argentina linked to technology and innovation. It tapped into the country’s community of local entrepreneurs whose ideas helped to make the impossible possible for a better world. Then we made them the protagonists through powerful stories that broadcast on and offline, giving them a platform to promote their ideas.
By coordinating the competition, we enabled Samsung to move into a fresh market. And, ultimately, Samsung Innova played a huge role in the conversations on various media and social networks, amplifying the competitors’ projects, raising awareness of Samsung and helping to make the brand synonymous with innovation.