WORK

SAMSUNG INNOVA

WHO WE STOOD UP FOR

Argentina is a nation full of people who are creating unique and innovative ideas that impact human life and the world – along with those who want to know their stories, believing the impossible is possible. Samsung decided to be part of this context and give strength to the community of local entrepreneurs through Samsung Innova, promoting valuable ideas and projects. RAPP was the ideal ally to make it happen.

HOW WE DID IT

We developed an end-to-end strategy for the event and assembled a powerful team to bring it to life – all with a great eye for finding the most innovative technological ideas, aimed at positively impacting society. With complete control of the competition’s coordination, we enabled Samsung to move into the market to find, and highlight, those entrepreneurs and ideas that make the impossible possible for a better world.

WHY IT WORKED

We put together an A-team that not only brainstormed, then executed, a flawless event – but also thoughtfully unearthed the most remarkable cases for the competition, with stories that mobilized the masses. We transformed projects into powerful stories that were broadcasted on-and-offline. And not only was the event a success, but journalists, TV programs and social media viewers were also a part of the conversation – amplifying the competitors’ missions – and awareness for Samsung.

WHAT PEOPLE SAID

“It´s very exciting for us when hard work and innovation are valued. For all of us who developed Beeflow, having been able to transform science into a high-impact innovation project is a dream come true – and winning Samsung Innova confirms us again that we are on the right track.”

Agustin Saez

Beeflow - Grand Innova award winner

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