Would American Dreams become an online nightmare?

American Family Insurance works to keep their policyholders fearless and their dreams protected. Their biannual magazine, American Dreams, is hyper personalized and full of helpful tips and information. But it was time this analog magazine went digital. 


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We converted their postal world to a posting one

We filled our Instagram stories with clickable, shareable, shoppable, interactive versions of American Dreams content, from posting a home-buying 101 in three frames to ramifying a “choose your own summer adventure” story. And we used styles and techniques native to Instagram Stories to make the social version of American Dreams helpful, engaging, and entertaining – then drove our audience to the American Family Insurance site for more info. 


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And swiped their audience as a result

Our solution worked like a dream. We organically grew their Instagram engagement tenfold in just one campaign.